“Covid-19 has reset the relationship between clubs and fans” “Clubs now know, if they didn’t before, that what matters are the fans” “Those clubs who nurtured the relationships with their fans have had a better crisis than those who didn’t, and are invariably the ones whose fans handed their season ticket money back to...
We’ve seen some mistaken and some downright poor Fan Engagement from clubs since Coronavirus really hit, and the actual game of football had to take more of a back seat. It’s not time for a name and shame, so we’ll use this as a springboard to share our thoughts with you about ‘Purpose’. We...
This is a crisis the like of which most of us have never seen. Only a handful will have experienced anything comparable to it – the remainder of those who lived through some or all of World War Two or its aftermath, some elements of the 1970s financial crisis and the three-day-week, or those...
Fan Engagement Index launched Top four divisions scored on relationship with their fans The first Fan Engagement Index for English football has been launched, scoring each of the clubs in the top four-divisions on the relationship with their fans. It places each club in a league table comprising three areas: Dialogue, Governance and Transparency....
A lot of weight is given to social media as a tool for direct communication with fans. Generally, it’s often thought of as a way of having one-to-one conversations with those interested in your business, and clubs are no different. In fact, it’s the unique role of the fan that makes it such a...