Comment: Clubs must learn from Covid-19

“Covid-19 has reset the relationship between clubs and fans” “Clubs now know, if they didn’t before, that what matters are the fans” “Those clubs who nurtured the relationships with their fans have had a better crisis than those who didn’t, and are invariably the ones whose fans handed their season ticket money back to...

Speaking fan on social media

A lot of weight is given to social media as a tool for direct communication with fans. Generally, it’s often thought of as a way of having one-to-one conversations with those interested in your business, and clubs are no different. In fact, it’s the unique role of the fan that makes it such a...

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