Game changing fan engagement
Clive Nates features in Episode Four of the Fan Engagement Pod, by Fan Insights. In it, the former fund manager discusses his methodical, thoughtful style, and how as part of his regime he brought fans to the table as an active part of decision making. The arrival of Clive four years ago, the appointments...
We wrote this piece about the Socios tie-up with West Ham United exactly a year ago today. We think it merits a rerun, after the ending of that tie-up today. West Ham United fans are celebrating, and we think it’s the right move for the club to have made. The recent, very angry response...
“Covid-19 has reset the relationship between clubs and fans” “Clubs now know, if they didn’t before, that what matters are the fans” “Those clubs who nurtured the relationships with their fans have had a better crisis than those who didn’t, and are invariably the ones whose fans handed their season ticket money back to...
We’ve seen some mistaken and some downright poor Fan Engagement from clubs since Coronavirus really hit, and the actual game of football had to take more of a back seat. It’s not time for a name and shame, so we’ll use this as a springboard to share our thoughts with you about ‘Purpose’. We...
This is a crisis the like of which most of us have never seen. Only a handful will have experienced anything comparable to it – the remainder of those who lived through some or all of World War Two or its aftermath, some elements of the 1970s financial crisis and the three-day-week, or those...