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Can non-EPL clubs benefit from the esports & gaming craze?
In recent weeks I’ve gone chasing down the esports & gaming rabbit hole, and it’s opened my mind to opportunities I hadn’t really considered in terms of Fan Engagement. Like many people out there, I was sceptical about the value of spending too much time on this, given that it’s become the preoccupation of…
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What Socios & West Ham United really tells us about Fan Engagement in England
We wrote this piece about the Socios tie-up with West Ham United exactly a year ago today. We think it merits a rerun, after the ending of that tie-up today. West Ham United fans are celebrating, and we think it’s the right move for the club to have made. The recent, very angry…
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