Fail to engage and be prepared to fail

Fan Insights was set up as a positive step towards improving how Fan Engagement is done, so let me make one thing clear before I say anything else: running a club – not just in football in fact – is no picnic. Running a big Premier League club, even less so. No-one should fool themselves…

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Can non-EPL clubs benefit from the esports & gaming craze?

In recent weeks I’ve gone chasing down the esports & gaming rabbit hole, and it’s opened my mind to opportunities I hadn’t really considered in terms of Fan Engagement.   Like many people out there, I was sceptical about the value of spending too much time on this, given that it’s become the preoccupation of…

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Ch ch ch ch changes…

Hello, and welcome (back) to Fan Insights   We’re in the middle of some pretty big changes to Fan Insights. Our biggest project, the Fan Engagement Index (new edition out in April), will soon have a new home, along with all the best Fan Engagement research and insights, including a new case study series.  …

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