Fail to engage and be prepared to fail

Fan Insights was set up as a positive step towards improving how Fan Engagement is done, so let me make one thing clear before I say anything else: running a club – not just in football in fact – is no picnic. Running a big Premier League club, even less so. No-one should fool themselves…

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Can non-EPL clubs benefit from the esports & gaming craze?

In recent weeks I’ve gone chasing down the esports & gaming rabbit hole, and it’s opened my mind to opportunities I hadn’t really considered in terms of Fan Engagement.   Like many people out there, I was sceptical about the value of spending too much time on this, given that it’s become the preoccupation of…

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