The latest episode of the Fan Engagement Pod is a conversation with William Gaillard, until 2015 the Director of Communications & Public Affairs at UEFA, and now now a Senior Adviser at Burson Cohn & Wolfe. He also advises SD Europe and FARE (Football Against Racism in Europe).
One of the things that can get left behind where Fan Engagement is concerned is ensuring that it’s of long-term concern, and locked-into the club. We call this ‘governance’, and it’s measured as part of the Fan Engagement Index. William also discusses the other big strategic issues around Fan Engagement, and even gives his views on the idea of a European Superleague (well worth listening to the pod, just for this)
Listen to the episode via Acast, Google, Apple or your favourite podcast provider. Just search ‘Fan Engagement Pod’.