We’re publishing the first episode of the Fan Engagement Pod tomorrow, and we’re excited about this one.
We’ve got Dan McGeachie, who besides being an associate of Fan Insights who helped us develop the Fan Engagement Index, is a sports and football marketing expert. He has worked most recently for Man City and Bradford City, and came from the grassroots, working for National League Harrogate Town. His first job was at the West Riding FA.
We talk about Lad Bible and not getting caught up chasing trends, tackle that old cliche ‘authenticity’, and discuss how important it is to do things for fans that don’t aways appear on the engagement stats at the end of the week.
Catch it on the website from tomorrow at http://faninsights.co.uk/podcast/