Bohemian’s Daniel Lambert: Focus on the core of the club, not the results

New COO of Bohemian FC, the oldest football club in Dublin, has spoken about how the club has revived and regained its role in the City: by not focusing on results on the pitch, but the performance off it. The conversation is part of the Fan Engagement Pod, from Fan Insights.

Daniel Lambert is part of a group of fans who saved the football club from going bust in 2011. The club was days from bankruptcy and disappearance, and in that time they have presided over a 100% increase in crowds, a rocketing commercial arm, a growing respect across the city for their presence in the community. The biggest long-term problem – the desperate need for Dalymount Park to be redeveloped is now next in the pipeline, with Dublin City Council having bought the stadium as part of the redevelopment plans.

Dan’s – and the club’s – approach to Fan Engagement is very much about getting back to basics, identifying what makes the club special, and what its purpose is – beyond just football matches. Over time, the expansion in its role locally and this relentless focus on their key assets, has also seen a huge increase in youth development – an important part of building resilience that will stand the club in good stead for many years to come.

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