New COO of Bohemian FC, the oldest football club in Dublin, has spoken about how the club has revived and regained its role in the City: by not focusing on results on the pitch, but the performance off it. The conversation is part of the Fan Engagement Pod, from Fan Insights.
Daniel Lambert is part of a group of fans who saved the football club from going bust in 2011. The club was days from bankruptcy and disappearance, and in that time they have presided over a 100% increase in crowds, a rocketing commercial arm, a growing respect across the city for their presence in the community. The biggest long-term problem – the desperate need for Dalymount Park to be redeveloped is now next in the pipeline, with Dublin City Council having bought the stadium as part of the redevelopment plans.
Dan’s – and the club’s – approach to Fan Engagement is very much about getting back to basics, identifying what makes the club special, and what its purpose is – beyond just football matches. Over time, the expansion in its role locally and this relentless focus on their key assets, has also seen a huge increase in youth development – an important part of building resilience that will stand the club in good stead for many years to come.
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