Bas Schnater: How to use the language of finance in Fan Engagement

Episode 9 of the Fan Engagement Pod is a chat with Bas Schnater, and he revealed how some of his motivating energies come from turning frustration & anger to positive solutions, as well as how to speak the language of finance to persuade those in charge that Fan Engagement is both profitable and just the right way to run a club.

He’s currently taking a break from football after his recent role at AZ Alkmaar in his native Netherlands, and is well regarded in the field. He’s outspoken about the need to place the fan at the centre of a club.

And don’t forget you can join the Fan Engagement Network at

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