We’ve launched a new, monthly episode of the Fan Engagement Pod which we call Bas Chat, where Kevin Rye and new co-host, Bas Schnater, go into more detail about Fan Engagement, tapping into Bas’s vast knowledge of and interest in what’s happening in Fan Engagement now. We take a particular look at activations, sponsorships and partnerships between brands and rights holders.
In Episode 1, we have a chat about Bas’s view on data breadcrumbs, where it segways with relationships, about a natty new activation between Budweiser and US women’s soccer, Bas’s take on the now defunct Premier League’s Pay Per View plans, passion products and why he calls fans a ‘customer plus’. Mark Bradley and the work of the Fan Experience Company also get a very honourable mention.
If you want to follow-up on anything we’ve talked about, check the episode links in the episode description.
It’ll be out on the last Thursday of every month, so listen and subscribe via Acast, Apple, Spotify and all the usual ways.
We’ll still be publishing the usual Pod with a different guest each Tuesday, and find out about their approach to Fan Engagement, what motivates them to do it the way they do, and why.