Anthony Emmerson – Being a fan gives you better insights

Anthony Emmerson, Supporter Growth and Services Manager at Stoke City FC, says his job at former club Middlesbrough and current role at Stoke City, are made easier by being a fan.

In the latest Fan Engagement Pod, brought to you by Fan Insights, he also explains that the Fans Parliament that Stoke use is one of the most effective forms of Fan Engagement, and also that reporting directly to the board as he does, helps to ensure that Fan Engagement runs through the club, and isn’t just an add-on. If you want to find out more about other forms of dialogue, including Fans Parliaments, head over to the Fan Engagement Hub, or download your free copy of the Fan Engagement Index.

You can join the Fan Engagement Network at

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