The Anatomy of an Engaged Club

Kevin Rye, 27/04/2020

The Anatomy of an Engaged Club

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Key Insights

  1. No club gets everything right, but knowing what the major areas you need to grasp to be engaged with your fans should help
  2. Use your strategic Fan Engagement Plan as part of an exercise to understand and communicate with your fans betterĀ 

Trying to picture what a ‘good club’ looks like when it comes to Fan Engagement looks like can be difficult – especially given there are so many moving parts.

We’ve distilled what we think the characteristics of an engaged club are in this diagram.



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