The Anatomy of an Engaged Club
Key Insights
- No club gets everything right, but knowing what the major areas you need to grasp to be engaged with your fans should help
- Use your strategic Fan Engagement Plan as part of an exercise to understand and communicate with your fans better
Trying to picture what a ‘good club’ looks like when it comes to Fan Engagement looks like can be difficult – especially given there are so many moving parts.
We’ve distilled what we think the characteristics of an engaged club are in this diagram.
