Lincoln City: Imps on the Road
Key Insights:
- If you serve a big geographical area, think about going to where your fans are, rather than waiting for them to come to you
- Some big city clubs might want to consider having events in central locations if their stadiums are out of town
Lincoln City take their fans forums around the county, holding them in venues away from Sincil Bank so that as many fans can attend.
For clubs with more dispersed fanbases, this is a good initiative, and some clubs with big regional ‘exiles’ groups do similar events.