Fan Engagement Calendar

Kevin Rye, 25/07/2020

Fan Engagement Calendar

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We’ve just recent picked up a new initiative from AFC Wimbledon owners, The Dons Trust. It’s call the Fan Engagement Calendar, and lays out all the Fan Engagement activity for the upcoming year/season. Here’s what they say about it:

“As owners of the club, the fans are at the heart of everything the Dons Trust Board does and, with board members seeking to engage with members more than ever before, we thought it fitting to formalise the ways in which we can work together to make the club as successful and forward-thinking as it can possibly be.

“In recent months, the club and board have worked together to consult fans on everything from 2020-21 season ticket prices to the launch of the Dons Debenture and where you spoke, we listened – tailoring the offering to what fans decided was important. Just recently we asked you to help shape the Plough Lane matchday experience – and thousands of fans responded to give us a detailed steer on how to make our new stadium as homely as possible.

“But we don’t want to stop there – because if it’s important to you, it’s important to us.

“So now the board have teamed up with football engagement experts and volunteers from within our fanbase to produce the Fan Engagement Calendar (FEC) – a set-in-stone diary of consultations, focus groups and surveys which will mean fans have a say on many of the most important things we do.

“In short, by formalising dates through the year, we want to ensure fan consultation isn’t overlooked or forgotten about.”

The calendar details how the Trust and Club will be looking at all the relevant areas of the club – including some of the longer-term thinking, ensuring a big-picture view of how fans feel called ‘Bigger Picture’ (see below).

The calendar covers the following:

Ticketing and Pricing, Matchday Experience, Merchandise, Junior Dons, Food & Beverages. It also includes regular ‘meet your Dons Trust Board’ surgeries, currently being undertaken online, where board members can speak with members regularly.

Although some of this will apply to fan-owned clubs, the concept is immediately portable to any club, and we’d encourage you to consider a similar approach to ensure fans know what to expect.


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