When the football restart was announced last Friday (24th July), fans weren’t mentioned in either Premier League or EFL media releases. Should we be concerned? Does this indicate a problem with Fan Engagement on the part of leagues themselves? Can leagues do more to engage with fans? Should they? You can join the...
Category: Insights
Comment pieces from Fan Insights
What Socios & West Ham United really tells us about Fan Engagement in England
We wrote this piece about the Socios tie-up with West Ham United exactly a year ago today. We think it merits a rerun, after the ending of that tie-up today. West Ham United fans are celebrating, and we think it’s the right move for the club to have made. The recent, very angry response...
Speaking fan on social media
A lot of weight is given to social media as a tool for direct communication with fans. Generally, it’s often thought of as a way of having one-to-one conversations with those interested in your business, and clubs are no different. In fact, it’s the unique role of the fan that makes it such a...
Three top-tips for authentic Fan Engagement – without gimmicks
It’s a fair question. And the truth of the matter is that football hasn’t been good at allowing the kind of culture to develop that Tom refers to in his tweet (above), and quite a lot of fans don’t like the awkward initiatives, or being treated like they’re a customer. Yes, they buy things,...
Fan Engagement fails with Big Data
I believe that Fan Engagement, if it is to be truly effective – ‘authentic’ if you like – has to mean that human experiences matter over numbers alone. That isn’t to say that data isn’t important, but experience shows that you can’t really understand a human being solely by looking at the numbers generated...