Comment pieces from Fan Insights
It’s been pointed out by the Northampton Town Supporters Trust, that today is the anniversary of the death of their founder, Brian Lomax. For those wondering, and there will be some, Brian was not merely the founder of the first supporters’ trust in 1992. In doing so, he made the notion that fans should...
When the football restart was announced last Friday (24th July), fans weren’t mentioned in either Premier League or EFL media releases. Should we be concerned? Does this indicate a problem with Fan Engagement on the part of leagues themselves? Can leagues do more to engage with fans? Should they? You can join the...
We wrote this piece about the Socios tie-up with West Ham United exactly a year ago today. We think it merits a rerun, after the ending of that tie-up today. West Ham United fans are celebrating, and we think it’s the right move for the club to have made. The recent, very angry response...
A lot of weight is given to social media as a tool for direct communication with fans. Generally, it’s often thought of as a way of having one-to-one conversations with those interested in your business, and clubs are no different. In fact, it’s the unique role of the fan that makes it such a...
It’s a fair question. And the truth of the matter is that football hasn’t been good at allowing the kind of culture to develop that Tom refers to in his tweet (above), and quite a lot of fans don’t like the awkward initiatives, or being treated like they’re a customer. Yes, they buy things,...