Fan Engagement Index datasets sent to clubs for comment

As part of the edition covering the 2019/2020 season, we’ve sent the data collected to clubs for comment. This is all part of ensuring that the data we collect for the Index is as robust as possible, and also helps open up a further avenue for collaboration with clubs to help share best practice and improve Fan Engagement. The…

Read more

Does Dreyfuss need the fans to succeed at Sunderland?

Changes of ownership at a club are often met with a palpable excitement, an expectation of what’s to come. The ‘new’ can often be attractive. I remember this personally as a Wimbledon fan in the late 90s, as the two Norwegians Kjell Inge Rokke – one the richest men in Europe – and his compatriot…

Read more

Ch ch ch ch changes…

Hello, and welcome (back) to Fan Insights   We’re in the middle of some pretty big changes to Fan Insights. Our biggest project, the Fan Engagement Index (new edition out in April), will soon have a new home, along with all the best Fan Engagement research and insights, including a new case study series.  …

Read more