As part of the edition covering the 2019/2020 season, we’ve sent the data collected to clubs for comment. This is all part of ensuring that the data we collect for the Index is as robust as possible, and also helps open up a further avenue for collaboration with clubs to help share best practice and improve Fan Engagement. The…
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Changes of ownership at a club are often met with a palpable excitement, an expectation of what’s to come. The ‘new’ can often be attractive. I remember this personally as a Wimbledon fan in the late 90s, as the two Norwegians Kjell Inge Rokke – one the richest men in Europe – and his compatriot…
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Hello, and welcome (back) to Fan Insights We’re in the middle of some pretty big changes to Fan Insights. Our biggest project, the Fan Engagement Index (new edition out in April), will soon have a new home, along with all the best Fan Engagement research and insights, including a new case study series. …
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We wrote this piece about the Socios tie-up with West Ham United exactly a year ago today. We think it merits a rerun, after the ending of that tie-up today. West Ham United fans are celebrating, and we think it’s the right move for the club to have made. The recent, very angry…
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