We've established a professional network, resources and consulting services so Fan Engagement professionals can...


We curate best practice, and work with colleagues to share their expertise as widely as possible


We enable collaboration and cooperation between experts in the field


We help clubs improve their Fan Engagement


We have a unique combination of skills, knowledge & experience unmatched in the industry

Kevin Rye
AFC Wimbledon fan Kevin first got involved in football as an activist, then spent eleven years at the pioneering Supporters Direct/SD Europe working with football's stakeholders to ensure Fan Engagement became part of the landscape of the game. He became an independent Fan Engagement consultant in 2015, and set up Fan Insights in 2018. In 2019 Fan Insights published the first Fan Engagement Index for English professional football. He is an associate at ECF, a specialist communication and engagement consultancy, and occasionally lectures in Higher Education on Public Relations. Kevin has a Diploma in Public Relations, specialising in the relationships between football fans and their clubs, and his work has been recognised with an RSA fellowship.
Oliver Deed
Oliver Deed is a communications and engagement practitioner with over 10 years of experience in both the UK and Australia, and is a Director of ECF, a specialist communications and engagement consultancy working across the United Kingdom. His knowledge of public and political relations as well as his expertise in various forms of communication provide him with the tools to design innovative solutions for a range of projects. He has worked on small and large scale residential and infrastructure projects across London, the UK, Sydney and Australia.
Carrie Dunn
Carrie Dunn is a researcher, writer and consultant, who specialises in women's experience of football and other sports, and more recently, women's football including the FA Super League and the Women's World Cup. She brings an excellent knowledge of the mens’ and womens’ games, and delivering fan engagement projects - including for the EFL about fans’ experiences of football.Her PhD titled, 'The experience of female football fans in the English professional game' has become a key text for those trying to understand women’s experience of football & Fan Engagement, identifying key themes in female fan practices in England, including activism in supporters' groups.She speaks nationally and internationally on the women's game, and has written two books, one with a colleague called 'Football and the FA Women's Super League' (Palgrave), and went to Canada for the Women’s World Cup in 2015, writing 'Football and the Women's World Cup: Organisation, Media and Fandom' (Palgrave).
Dan McGeachie
A specialist in marketing and communications, Daniel has worked at every level of English football. From supporting grassroots participation at county level to leading the marketing for one of City Football Group’s new businesses within Manchester City FC, Daniel has a wide breadth of experience in the industry. Daniel’s firsthand experience of working for clubs includes spells in The National League with Harrogate Town and also alongside then COO James Mason at Bradford City. Whilst at The Bantams, Daniel was a member of the EFL’s Digital Working Group and worked closely with the clubs’ executive team and owners. He has since earned The Certificate in Professional Sport Management and Administration (Football) (CPSMA), delivered by The League Managers Association (LMA) and the Institute of Football Management and Administration (IFMA) in partnership with Southampton Solent University.



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