‘Purpose’ and Fan Engagement

We’ve seen some mistaken and some downright poor Fan Engagement from clubs since Coronavirus really hit, and the actual game of football had to take more of a back seat. It’s not time for a name and shame, so we’ll use this as a springboard to share our thoughts with you about ‘Purpose’. We want Read more about ‘Purpose’ and Fan Engagement[…]

Fan Engagement during Coronavirus

This is a crisis the like of which most of us have never seen. Only a handful will have experienced anything comparable to it – the remainder of those who lived through some or all of World War Two or its aftermath, some elements of the 1970s financial crisis and the three-day-week, or those who Read more about Fan Engagement during Coronavirus[…]

Fan Engagement: we’ve disrupted it, but what next?

The intention behind the Fan Engagement Index was always to disrupt, and to do it positively. Disruption can often be seen as negative, but if done right, it can be an effective way of creating change – if you have the right ideas. There was also a lot written and spoken about it – including Read more about Fan Engagement: we’ve disrupted it, but what next?[…]

Fan Engagement Index 2019 is out!

Fan Engagement Index launched Top four divisions scored on relationship with their fans The first Fan Engagement Index for English football has been launched, scoring each of the clubs in the top four-divisions on the relationship with their fans. It places each club in a league table comprising three areas: Dialogue, Governance and Transparency. At Read more about Fan Engagement Index 2019 is out![…]

What Socios & West Ham United really tells us about Fan Engagement in England

The recent, very angry response from fans of West Ham United to the Socios ‘Crypto Currency’ tie-up with the club has been an entirely understandable response to a clumsy idea from a company trying to build interest in a new technology. Trying to encourage fans in their minor role as a customer to use a Read more about What Socios & West Ham United really tells us about Fan Engagement in England[…]

Three top-tips for authentic Fan Engagement – without gimmicks

It’s a fair question. And the truth of the matter is that football hasn’t been good at allowing the kind of culture to develop that Tom refers to in his tweet (above), and quite a lot of fans don’t like the awkward initiatives, or being treated like they’re a customer. Yes, they buy things, but Read more about Three top-tips for authentic Fan Engagement – without gimmicks[…]

Fan Engagement fails with Big Data

I believe that Fan Engagement, if it is to be truly effective – ‘authentic’ if you like – has to mean that human experiences matter over numbers alone. That isn’t to say that data isn’t important, but experience shows that you can’t really understand a human being solely by looking at the numbers generated by Read more about Fan Engagement fails with Big Data[…]