What Socios & West Ham United really tells us about Fan Engagement in England

The recent, very angry response from fans of West Ham United to the Socios ‘Crypto Currency’ tie-up with the club has been an entirely understandable response to a clumsy idea from a company trying to build interest in a new technology. Trying to encourage fans in their minor role as a customer to use a Read more about What Socios & West Ham United really tells us about Fan Engagement in England[…]