Three top-tips for authentic Fan Engagement – without gimmicks

It’s a fair question. And the truth of the matter is that football hasn’t been good at allowing the kind of culture to develop that Tom refers to in his tweet (above), and quite a lot of fans don’t like the awkward initiatives, or being treated like they’re a customer. Yes, they buy things, but Read more about Three top-tips for authentic Fan Engagement – without gimmicks[…]